Search Engine Optimization
Consumers and businesses are turning to search engines as a critical part of the buying process. A majority of traffic to your site will come from SEs so being visible in organic search results is critical to reaching buyers.
In fact 51% of all web traffic comes from organic search (vs. only 5% from social media), according to a recent study. Businesses much focus here to survive.
But what do you optimize for?
In the past, search engine optimization (SEO) was all about keywords and links; the more you had the better your ranked. These days, with recent updates from Google’s Panda algorithm, it’s more complicated than that. In fact, it has been reported that there are over 400 criteria for ranking at Google...and they’re always changing.
Today we take an integrated approach focusing not only on SEO but on
- Content management
- Paid Search
- Conversion Optimization
- Mobile Marketing
- Email Marketing and
- Social Media when we optimize a website.
Search optimization is normally the first stop. We analyze all your on-page factors focusing on the top 20 signals that most people consider very important to site visitors as well as search engines.
The Keyword Dimension (coined by Todd Malicoat) is the part of SEO that impacts your page’s ranking for a keyword, a query of word(s) entered into your favorite search page. There are dozens of variables that can effect (up or down) the relevance of your web page and we know them all.
Next we’ll take a look at your domain factors which includes everything that makes up your page’s URL; your webpage address and any improvements that provide a further indication Bing, Google and others about how relevant your page’s content is to it address.
Have you heard of the term “backlinks” before? When another website links to one of your pages it’s called a backlink and it is one of the biggest part of the last dimension: offsite factors. There has been talk that backlinks will matter less and less going forward but we do not agree. Who links back to you, how and why are still very important to ranking and link building (the “white hat” way) is key.