Steps That Need to be Taken for Local Search Optimization
Today, consumers use the internet to find local businesses that are located near them more than they ever have in the past.
What’s more is that reliance on searching for local businesses is expected to increase dramatically over the next few years. For this reason, it’s essential that your company’s local SEO strategy is doing everything it can for your business and its rankings.
Amp Up Your Google Page
Just because Facebook reigns supreme in the social media realm doesn’t mean that your business’ Google+ page is any less important. To improve your local search engine marketing plans, make sure your Google page is updated with current information. You may also want to claim a custom URL to make your page stand out.
Most importantly, don’t neglect the photo section on your business page. If you have a photo, it will make your page become more appealing to visitors.
Make Sure Your NAP Is Consistent
Your company’s “NAP” refers to your business’ name, address, and phone number. One thing that really improves your search engine rankings is making sure that your NAP is correct on every one of your listings. If you aren’t sure if your NAP is consistent, go through any external site where your business may be listed and clean it up.
Be Proactive About Reviews
In the world of SEO for local businesses, reviews from your clients can either make or break your operations. Whether you have reviews published on Yahoo, Google+, Facebook, or any other site, it’s essential that your business pays attention to both the negative and the positive reviews. This means publicly thanking your clients for their positive feedback or apologizing for experiences that were less than perfect.
When it comes to SEO, making your business stand out on the web takes continual effort. If these strategies haven’t boosted your company’s rankings quite yet, give it a little bit more time and don’t forget how powerful SEO can be for your company.