Cook Up Some New Business With Localized SEO
Every industry and business can benefit from the power of SEO, and restaurants aren't any different. Before you update your Facebook or Twitter page, the experts of Certified SEO recommend that you first focus on localized restaurant SEO.
Your local search rankings are influenced by about 20 percent of your on-page SEO. If you have several restaurants scattered around, it's best that you create separate websites for each location. While this may seem time consuming, doing so can ensure more people see your locations whenever they're performing a search of restaurants in a specific area. Search engine spiders may incorrectly index your content, if you list every location on one page, which can cost you in business.
Digital directories such as Yelp, CitySearch and YellowBook should all have complete and up-to-date information for your restaurant. Don't leave anything blank with these directories, because doing so could result in a dip in credibility, which means that you're losing out on online visibility. In addition to filling out your entire profile, you should also claim every listing you possibly can.
Local Link Building
One of the most underused tactics when it comes to improving restaurant SEO is local link building, mainly because it can take a lot of time. Local link building can increase your SEO by creating links with local landing pages, and the best way to implement this strategy is to invite local and reputable food/restaurant bloggers to write reviews of your restaurant, offer coupons on local deal sites, and contribute non-branded content to local publications.
Rather than focus solely on quantity, focus on the quality of the local links you build. Anything attached to your restaurant should be well written, appear relatively high in search engine rankings and include well placed links when necessary.
While there are several other restaurants out there, you can increase your chances of diners choosing yours by harnessing the power of localized SEO. Serve up an SEO dish that your guests can't resist.